When market volatility is headline news and account values start to fall, it’s easy to understand why investors get jittery. Even with vast historical data to support us, in times of stress we all struggle to overcome our natural tendencies to make poor decisions about our wealth. Investing in the capital markets gives us a fighting chance to enjoy a comfortable life and a dignified retirement. But with it comes a dilemma: we must undertake risk to meet our financial needs, yet we are psychologically ill-equipped to do so. So how do we balance human needs versus human nature? This fascinating white paper discusses a variety of behavior and cultural factors that influence the way we think and act about money. |