Gregory Clifford

Gregory Clifford

Founder and CEO

Gregory Clifford is the founder and Chief Executive Officer of The Clifford Group, a wealth advisory firm. Greg is passionately dedicated to bringing meaning and joy to all The Clifford Group’s clients. 

Greg directs the design and development of customized strategies for individuals and families nationwide, integrating the extensive resources of his team. He applies the insight he has gained from helping families manage, deploy and transfer assets effectively. He has in-depth experience in generational wealth planning, asset allocation and portfolio construction while being mindful of each client’s cash flow needs and long-term objectives. Greg savors the relationships he has built with his clients over the years, engaging with each family’s goals and aspirations in a meaningful way. He is also focused on the management of the firm and strategic oversight.

Prior to founding The Clifford Group, Greg spent over a decade at Merrill Lynch Wealth Management. He founded a leading practice there and spent years as a distinguished top advisor in the firm.

Greg has received numerous national accolades over the years. Forbes has named him one of "America's Top Next-Generation Wealth Advisors". Additionally, Forbes has named Greg as a "Best-In-State Next Generation Wealth Advisor" twice now. Most recently, AdvisorHub named Greg to their "50 Next Gen Advisors to Watch". Greg holds a Bachelor’s degree from Hobart College in Geneva, NY. While attending Hobart, Greg was the captain of the football team and continues his support for Hobart’s athletic programs as a member of the Statesmen Athletic Association. 

Greg lives in Sudbury, MA with his family and they are active in the community. He has run the Boston Marathon in support of Dana-Farber Cancer Research. Greg is also a former member of the Institute for RNA Medicine Advisory Committee at Beth Israel Deaconess Medical Center.

*Source: Forbes/SHOOK "America's Top Next-Generation Wealth Advisors" list, July 2018. Forbes is a trademark of Forbes Media LLC. All rights reserved. These rankings and ratings are not representative nor indicative of any one client's experience, future performance, or investment outcome. 
*Source: Forbes “Best-in-State Next-Generation Wealth Advisors” list, September 4, 2019. Forbes is a trademark of Forbes Media LLC. All rights reserved. These rankings and ratings are not representative nor indicative of any one client’s experience, future performance, or investment outcome and such rankings should not be construed as an endorsement of the advisor.  *Ranking Disclosure: The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years' of experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings. Awards or rankings are not indicative of future success or results, and should not be construed as an endorsement of the advisor. *
The 2023 AdvisorHub "Advisors to Watch" award was announced in June 2023. Data as of 12/31/2022 was provided and considered for this award. The ranking recognizes advisors across the country for their quality of practice, professionalism, character and community involvement. Criteria considered included: assets under management, production/revenue, team size and more. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor's future performance.